What does your website mean to your customers?

Ryan Haslag |

If there’s only one part of the Internet that you can totally control for your business, it’s your website. You control all of the pages, content, media, and design. Your website will be the one place in the digital marketplace that you have customers all to yourself, so it’s crucial to make the best first impression.

Show your customers why they should choose you.

Whether you’re a small business providing services or products to your customers or a large business-to-business owner, you know what your brand means to your clients. Your website should invoke the same emotion as a potential customer would have walking into your store. One of the biggest mistakes that businesses make online is just creating a website because it’s the popular thing to do. A poorly designed and structured website can actually prevent your perfect customers from making contact. Myles Anderson of BrightLocal.com conducted a survey of 1,200 “local customers” and found that one of the top three factors for a customer to not contact a business was “an ugly or badly designed website”.

So what should you be doing right now if you’re ready for a website or your existing website needs some work?

1. Establish your goals.

Whether you’re trying to provide value to customers that you hope to do business with again or bring in new customers that might not know what you offer, it’s important to have a clear idea of what you want out of your website efforts.

2. Define your budget.

This step is usually a pretty challenging one if you’re not sure about what having a website can do for your business. If you’re interested in reaching out to a web design agency or marketing company, ask for a meeting and an estimate (most web design agencies will do this for little to no cost). Make sure to look at some of their existing websites to get an idea of what they’ve done recently and what they can offer you.

3. Find the best websites in your industry.

It’s worth your time to take a look at what your industry’s leaders are doing. They’re the best of the best for a reason and chances are they’ve spend countless hours trying different things with their website. You can use this to your advantage to see what’s working for other companies in your field. While you’re doing your research, make sure you also check out your local competition to get an idea for the message they’re trying to convey.

In summary…

Your website should be the center of your digital marketing world because it’s the only place you’ll ever have your customer’s full attention, so make it count. Don’t forget that every second in front of your customers on the Internet should be providing value and experiences that they won’t be able to duplicate anywhere else. Above all, if you don’t look at your website and say “this encapsulates my business”, you’re website hasn’t gotten there yet.

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