Your website is the first interaction customers typically have with your company online. Ours are built from scratch because your business is unique and your website should showcase what sets you apart from your competition. Whether you’re trying to attract new customers or provide new great content to existing customers, it’s crucial that your website is a constant reflection of your brand.
After you're up and running online, the next step is to make sure that you’re being found on search engines. If you’re trying to attract new customers, you have to be showing up for the right search terms. Creating a great online presence through SEO will first require that you audit your existing site. After fixing any technical problems with your SEO, it’s time to create a strategy for becoming an authority in your industry.
Do you know what questions or information your potential and existing customers are searching for? Creating great content online means you need to be providing valuable information to your followers and consistently staying engaged with your customers through your content marketing.
It’s clear that social media networks are here to stay. With social media marketing, your business needs to be constantly engaged with your customers on their social media channels all the time. This means doing more than just your average “like”, “share”, or “follow”. Business marketing on social media means creating value for your customers even if they don’t know they’re looking for what you’re offering yet.